There is no social media toolkit.
The dreaded “It Depends” answer is the bane of existence for a lot of corporate communicators trying to get involved in social media.
We want shortcuts. We want a kit of parts, turn-key, that we can plug and play. (We did love the Chia Pet after all. Just add water.)
We’re accustomed to standards and rules of engagement and largely accepted practices that someone has captured in a textbook somewhere. We look to “best practices” and the road that someone has safely paved before us. It’s reassurance for us that we’re “doing it right”.
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