Magnolia Web Strategy

Kivi over at the Non-Profit Marketing Guide has some really great points to consider when analyzing your website landing page.

Do yourself a favor, head on over and give it a read:

56% said that their website didn’t allow visitors to sign-up for email communication at all. Only 11% said their email newsletter sign-up form appeared either within their site template (and thus on every page) or at least on all of the major pages of the site.

Getting people to your website is the hard part. Don’t let them just disappear back into cyberspace. Encourage visitors to stay in touch with you by signing up for an email newsletter, action alerts, or whatever you’d like to call your email correspondence. The point is to capture those email addresses so you can start a conversation with those website visitors.

In contrast, only 27% said they didn’t offer visitors a way to donate online. Hmmm . . . What’s the reasoning here? You’ll take their money, but not their email address? Maybe because following through with producing the e-communication is more work and throwing a donate button on the site is easy? You need to do both — email communication and online fundraising — and I’m willing to bet that the orgs with donate links with no e-newsletter aren’t raising much online.

This entry was posted on Friday, May 29th, 2009 at 6:32 pm and is filed under Fundraising, Non-Profit, Resources, Tools, blog, communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.