Magnolia Web Strategy

This is a great little article about important considerations re: planning an email fundraising program. It focuses on organizational culture rather than a “how-to 1, 2, 3.”

The whole point of an email communication program is to build stronger customer relationships; which in turn will hopefully lead to an increase in donors and donations. With email you can reach more people than you could with a similar offline budget.

It’s important however not to oversell expectations while underselling the hard work it takes. Wherever Internet giving is growing – and it’s growing at a huge rate all over the place – there are people working at it and willing it to be successful.

Read the full article over at Network for Good’s Fundraising 123 site.

This entry was posted on Monday, June 1st, 2009 at 8:15 am and is filed under Uncategorized, blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.