Magnolia Web Strategy

Really great pointers from ImpactMax

So, how do nonprofits start thinking about and planning for this new paradigm? Not surprisingly, the world of social media offers some important clues. These rapidly evolving tools are creating a global conversation that’s fueling the paradigm shift, and in the process they’re modeling some of the behaviors that point to future success. After all, the title of this year’s U.S. Web 2.0 Expo is “The Power of Less.”

1. Be nimble but think long-term

Using social media, people can put things out there and start to communicate very quickly, seizing the moment.  But often, ultimate success depends on their strategy to build participation and support over time. (You don’t start out with 25,000 Twitter followers.) The sustainability paradigm is about long-term survival. For nonprofits, that means balancing the ability to turn on a dime with a steady eye on the future. Resist fear-based crisis thinking and strive for focused clarity. Respond quickly when it’s advantageous or necessary, but make sure even your quickest actions are in the long-term best interest of your organization.

Read the full article over at ImpactMax

This entry was posted on Monday, June 15th, 2009 at 9:02 am and is filed under Fundraising, Non-Profit, Outreach, Social Networks, blog, communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.