Magnolia Web Strategy

I sat in on this informative session at NTEN ’09. All their take-away’s exemplify one of the first tenets of individual donor development, whether online or offline. You’ve got to get to know YOUR audience.

Check it out:

It’s not often that four professional online fundraisers give you a notebook’s worth of great ideas from their own programs, then repeatedly instruct you to ignore them. But as we shared our recipes for success at the NTC session Join! Renew! Give! Get!, they shared a common ingredient: a grain of salt.

All those tried-and-true strategies you read about in case studies, blogs and, yes, this venerable online publication? They may not work for your organization. You’ve gotta test things for yourself.

LeVar Burton, Fundraising Guru? (or Join! Renew! Give! Get!)

This entry was posted on Tuesday, June 23rd, 2009 at 8:18 am and is filed under Fundraising, Non-Profit, blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.