Magnolia Web Strategy

This is a brilliant membership ask.

It’s cheerful, it’s whimsical, it makes me really WANT to be a part of CICLE. They’ve left the gloom and doom (you know what I mean: “we’re having such a hard time paying the rent, but we’re a great organization”) behind and focused on their strengths.

I love how they use the parts of the bike as a metaphor for the components of the organization, and they’ve done a GREAT job of reinforcing how all the components fit together and make a strong machine (and organization). Their graphics are impeccable, their writing is strong, and even when stickers are your only membership benefit, they make you feel like you’re getting so much more.

They’ve done an outstanding job of doing more with less.

I don’t know whether this is part of a long-term campaign, or what their goal is, but I’m still going to donate.

Tags: Fundraising

This entry was posted on Tuesday, September 15th, 2009 at 5:23 pm and is filed under Fundraising, Non-Profit, communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.