Magnolia Web Strategy

Do you know where your end-of-year campaign is?

As the air gets a little bit cooler and the days get shorter, it’s time to start hunkering down to plan your end-of-year giving campaign. Even in cooler economic times, end-of-year campaigns are still when the bulk of individual donations are received, so it’s always worth it to make sure you’re giving it all you’ve got and engaging your supporters like never before.

Not sure where to start? Here are some great resources:

Downloads:

A great e-book from Network for Good:
25 STEPS TO FALL & HOLIDAY FUNDRAISING SUCCESS

and last year’s great
Online Fundraising Survival Guide: 12 Winning Strategies to Survive & Thrive in a Down Economy

Links

Fundraising in a downturned economy

Fundraising when money is tight (audio transcript of interview with Mal Warwick)

Is integrated fundraising for real?

Ten things to avoid in email campaigns.

Ten best practices to increase online response rates. (you need to get a free membership for this article, but it’s worth it)

Slideshow:

If you’re new to the world of online fundraising, here’s a link to a training I recently did for Right To The City member organizations called Getting Started With Online Fundraising.

Webinars:

While They’re Hot! Converting Leads into Donors. (this one is October 1st and it’s free)

Case Foundation’s ‘Gear Up For Giving’ Social Media Tutorials (a series of several tutorials over a one-month span, also free)

I highly recommend the webinars. If you can’t make (or missed) the Oct. 1st webinar, be sure to check out the Case Foundation’s series. They’re all presented by highly skilled experts and you really can’t go wrong with that price.

All that great reading got your idea mill rolling? Looking to put a little extra ooomph into your end-of-year giving campaign and need a little help making it happen?

Contact us anytime to discuss how together we can make your 2009 holiday giving season your best one yet. That’s what we’re here for.

Tags: Fundraising, Non-Profit

This entry was posted on Monday, September 21st, 2009 at 5:56 pm and is filed under Fundraising, Non-Profit, Outreach, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.