Magnolia Web Strategy

from Network for Good

With the Internet’s growing importance, widespread use, and influence, nonprofits have new opportunities for communicating with their constituents, getting their work done, and garnering support. The Internet isn’t replacing other media, but it is taking its place alongside them. Most notable is the role that email is playing in the operational capacity of nonprofit organizations. Email has created a sea change as a tool for communicating with donors and colleagues, alerting activists, and disseminating information.

New services enable even nonprofits with the smallest budgets to sign up members, take credit card donations, sponsor online discussions, offer surveys, put up searchable databases, and much more. As a complement to existing methods, the Internet is a medium that has finally come of age for a nonprofit sector that is hungry for modern and effective campaign tools and techniques.

Successful online fundraising programs generally have two major components. The foundation is an informative, interactive web site and an email communications program which, together, help build relationships with your web site visitors and the people you get to sign up for your email newsletter or online advocacy program.

The second component, often overlooked, is a strategy for attracting new people – especially potential donors – to your site, so you can begin the relationship-building process. Online fundraising can’t exist in a vacuum. The success of your online fundraising program will be largely dependent on your organization’s overall Internet presence as well as your traditional offline activities.

read full article at Fundraising 123

This entry was posted on Tuesday, May 12th, 2009 at 9:50 am and is filed under Fundraising, Non-Profit, blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.